well, i think until now, until we arrived here, they could only find that imported from france. so it was expensive. often it was a little rancid, too, because it was so-- you know, the time between the production time and, you know, it arrived here. so, you know, the fact that it's very fresh, local, makes them, you know, even more excited. and to be local is important, too. you know, i think there's a strong trend today to rediscover, you know, what we have in our backyard. no need to go 5,0 mi. so... >> mmm. yeah. really good flavor. that's going to be a great product. so every batch is going to be different. >> the popularity of the walnut oil has increased in recent years thanks to the good news about heart-healthy omega-3 fatty acids in walnut oil, something our ancestors knew back in the day. during medieval times, walnuts were actually considered a medicine used to treat everything from muscle aches to digestive problems. la tourangelle now produces 14 different types of oils, from almond to sesame to pumpkin to avocado oil. but the biggest seller is the walnut oil. more